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Bulgari · since 1948

Serpenti

The jewel that coils around time

The Serpenti is not a watch with jewellery elements but a piece of jewellery with a time function. Its serpent contour, flexible Tubogas bracelet and precious execution make it Bulgari in its most sensual form.

History

The evolution of the Serpenti

The first Serpenti watch was created in 1948, at a time when Bulgari was experimenting with flexible Tubogas bracelets. The case formed the serpent's head, its body wrapping around the wrist.

During the 1950s and 1960s the form was embellished with enamel, diamonds and coloured gemstones. Elizabeth Taylor wore a Serpenti during the filming of Cleopatra and turned it into a cultural symbol.

Later generations reinterpreted the serpent as a single or multiple coil, as a watch, bracelet and ring. The concealed dial remained a deliberately intimate detail throughout.

The current collection ranges from more accessible steel and gold executions to highly jewelled, unique pieces with mechanical or quartz displays.

Design DNA
Form
Serpent head with concealed dial
Bracelet
Flexible Tubogas, single or multiple coil
Materials
Pink gold, yellow gold, ceramic, gemstones
Dial
Concealed, often set with diamonds or enamel
Movement
Quartz or mechanical Bulgari calibre
Craftsmanship
Diamonds, enamel, onyx and coloured stones
References

Key reference numbers at a glance

SP35C6GDG.1T2010sSerpenti Tubogas in steel and pink gold
102930since 2017Serpenti Spiga with graphic scale structure
103146since 2019Serpenti Seduttori with a slimmer head
103481since 2022Serpenti Misteriosi with concealed display
Collector's perspective

What to look for when buying

  1. 01

    Vintage Serpenti from the 1950s and 1960s are collected as jewellery objects in their own right; enamel and stone-setting are especially value-relevant.

  2. 02

    The Tubogas bracelet should be checked for even tension, correct winding and original end pieces.

  3. 03

    For highly jewelled executions, Bulgari provenance, stone setting and complete original documentation are decisive.

Availability

Bulgari Serpenti at Predeluxe

Personal Consultation

Questions about Bulgari Serpenti?

Book a complimentary live call with our specialists. We will explain the process, answer detailed questions and guide you in your decision — regardless of whether the piece is currently available.

Sell to us & Trade-in

We purchase Your Bulgari Serpenti — discreetly, verified and at fair market terms.

Send us a few details about your watch. You will typically receive an initial assessment from our experts in Zurich and Dubai within 24 hours.